Angie Parker, Founder of Shop Parker, has spent the last few decades behind the scenes of fashion shows, music videos, and beauty campaigns, quietly rewriting the rules of makeup. For her, beauty has never been about layers and cover-ups; it’s about skin that still looks like skin, fun pops of color, and products that fit real life, not just the runway. After years of watching conventional products irritate and overwhelm the models' skin, Angie made a decisive shift to clean beauty. She rebuilt her kit from the ground up with ingredient-conscious formulas that perform beautifully without compromising skin health. That journey eventually led her to create Shop Parker, a highly curated space where every product is personally tested, loved, and thoughtfully chosen. Less, but better, is the rule she lives by.

Today, Angie blends her editorial eye with a holistic approach to skin and wellness. Whether she’s teaching a quick, confidence-boosting 15-minute makeup lesson or guiding someone through a gentler routine for reactive, breakout-prone skin, her goal is always the same: to Educate, Simplify, and Empower.

From clean makeup and skincare to candles, fragrance that calms, and beyond, Angie’s world is built around one belief—that when we treat our skin and bodies with kindness, beauty becomes effortless.